How to Help Your Feet Recover from a Marathon Shopping Session

How to Help Your Feet Recover from a Marathon Shopping Session

November 29, 2017

If you were out shopping this past holiday weekend, you weren’t alone. Over 108 million people waited in lines at retail stores across the country. While you may have found some amazing Black Friday deals for you and your family, if you’re a sufferer of plantar fasciitis, your feet may be paying a different kind of price. Unfortunately, one thing that can contribute to plantar fasciitis pain is prolonged time on your feet. No need to fear though, we have a few tips to help your feet recover from your holiday shopping weekend.

Tips to help with Plantar Fasciitis pain from being on your feet all day


If you like being on the go often, this is something you may not want to hear, but it is important for you to rest your feet. Just like with any type of injury, the best way to recover is to give your body time to heal. While you are resting your feet for a couple of days, do try to massage them as well. Using your thumbs, apply pressure to the heel of your foot and massage in a circular motion. Massaging your foot there will help stretch your plantar fascia ligament which will help relieve pain more quickly. If you’re interested, we have a few more tips for massaging your feet here.



Applying a cold compress or ice to your feet can do wonders to help with heel pain. To keep it simple, you can always fill a plastic bottle with water and place it in your freezer for a little while. Once the water is frozen, take it out and slowly roll your foot over the bottle. That will help reduce the inflammation that sets in from the plantar fasciitis. You’ll want to do this two to three times a day for at least 10 minutes.

If, for whatever reason, you cannot avoid being on your feet due to a job or other mandatory activity, remember to ice your feet directly afterwards.



Elevating your feet is another great option for recovery for feet that are sore from prolonged periods of standing. This will help reduce swelling which may be the result of plantar fasciitis. For proper elevation, you’ll want to make sure your feet are at or above the level of your heart. This will ensure good circulation to your feet.



Next time you know you’ll be on your feet for an extended period of time, it’s important to look at prevention methods instead of just ways to recover. A great option for that is our patented Brace which can be comfortably worn during marathon shopping sessions. The X Brace is slim and unobtrusive so you can wear it no matter what shoe style you prefer.

If you’re thinking a comfortable pair of shoes with good arch support is a good prevention method, you wouldn’t necessarily be wrong. However, good support is just that. It won’t address the actual area of pain like The X Brace will. The slim elastic band of The X Brace focuses directly on keeping pressure on the connective tissues and tendons in the middle of the foot which is where the pain originates from. So not only will the brace support your foot, but it will apply the pressure needed to give you pain relief the next time you find yourself standing for a long period of time.

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180 reviews
So helpful

My daughter is 10 and is in competitive gymnastics. She has has such foot pain for months and months. We tried the x brace and she is doing remarkably better. She also has pt 2x a week but wears her x brace during floor and beam and inserts in her shoes and the pain is almost non existent now

Excellent Product

Excellent product. My daughter does not train for gymnastics without her X Braces!


they help me so much i really love them

Great product

This is the second pair of braces we have ordered. They are for my 10 year old daughter. She has been suffering with planters fascitis for several years. After purchasing the first pair she had immediate relief. She wears them everyday and they have been life changing for her. We purchased a second pair so she would have a pair to wear when we were washing the others. I would definitely recommend trying The X Brace if you are suffering from this condition.

Review of X Brace

This is an excellent product. I would have given it 5 stars if the heel straps stayed in place. They tend to slowly make their way down my heels requiring me to pull them back up. Perhaps another strap attached to the left and right side of the heel strap that crosses over the ankle, going around the front of the foot/leg, would make it stay put. Like I said, the heel straps are slow to slip down, so it’s not a huge deal. But other than that, it’s a great product and is quite comfortable. It is giving me relief I hoped for.