How to Help Your Feet Recover from a Marathon Shopping Session

How to Help Your Feet Recover from a Marathon Shopping Session

November 29, 2017

If you were out shopping this past holiday weekend, you weren’t alone. Over 108 million people waited in lines at retail stores across the country. While you may have found some amazing Black Friday deals for you and your family, if you’re a sufferer of plantar fasciitis, your feet may be paying a different kind of price. Unfortunately, one thing that can contribute to plantar fasciitis pain is prolonged time on your feet. No need to fear though, we have a few tips to help your feet recover from your holiday shopping weekend.

Tips to help with Plantar Fasciitis pain from being on your feet all day


If you like being on the go often, this is something you may not want to hear, but it is important for you to rest your feet. Just like with any type of injury, the best way to recover is to give your body time to heal. While you are resting your feet for a couple of days, do try to massage them as well. Using your thumbs, apply pressure to the heel of your foot and massage in a circular motion. Massaging your foot there will help stretch your plantar fascia ligament which will help relieve pain more quickly. If you’re interested, we have a few more tips for massaging your feet here.



Applying a cold compress or ice to your feet can do wonders to help with heel pain. To keep it simple, you can always fill a plastic bottle with water and place it in your freezer for a little while. Once the water is frozen, take it out and slowly roll your foot over the bottle. That will help reduce the inflammation that sets in from the plantar fasciitis. You’ll want to do this two to three times a day for at least 10 minutes.

If, for whatever reason, you cannot avoid being on your feet due to a job or other mandatory activity, remember to ice your feet directly afterwards.



Elevating your feet is another great option for recovery for feet that are sore from prolonged periods of standing. This will help reduce swelling which may be the result of plantar fasciitis. For proper elevation, you’ll want to make sure your feet are at or above the level of your heart. This will ensure good circulation to your feet.



Next time you know you’ll be on your feet for an extended period of time, it’s important to look at prevention methods instead of just ways to recover. A great option for that is our patented Brace which can be comfortably worn during marathon shopping sessions. The X Brace is slim and unobtrusive so you can wear it no matter what shoe style you prefer.

If you’re thinking a comfortable pair of shoes with good arch support is a good prevention method, you wouldn’t necessarily be wrong. However, good support is just that. It won’t address the actual area of pain like The X Brace will. The slim elastic band of The X Brace focuses directly on keeping pressure on the connective tissues and tendons in the middle of the foot which is where the pain originates from. So not only will the brace support your foot, but it will apply the pressure needed to give you pain relief the next time you find yourself standing for a long period of time.

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★ Reviews

Let customers speak for us

199 reviews
Great product

My daughter uses The X Brace everyday and she is experiencing good improvements with pain management. She is being able to train with less pain.

Purchased from Japan.


I live in Japan, so I was expecting quite a delay in receiving my package, but it came within a week. Very quick service and the X Brace team even emailed me to make sure I had received it and was able to use it.


As far as the X Brace goes, its really great! I was actually shocked at how simple/small the design was. I’m usually skeptical of products claiming how “great they are” and how “even athletes recommend” but these braces have gone above and beyond expectation. I can’t even tell I have them on when I’m wearing them. They helped my pain almost instantly. ( my pain was severe so it took a day... lol) it’s easier to walk, run , and even stand now. I’ve been using them for about 3 weeks and even when I do not have them on, I can see the difference in my walking patterns as well as experience little to no pain.

They are VERY easy to clean. Just hand wash using soap and water and hang them to dry at night before you go to bed. They are always nice and clean, and dry when I wake up. I haven’t had to emergency clean and dry yet but the inside of the straps have small rubber grips, therefore I would caution against putting them in the dryer or using any form of artificial heat to dry them.


They might look expensive at first glance but the X Brace is completely worth it. I strongly recommend this product to anyone suffering from over-pronation. I will be buying another pair very soon just in case something happens to the ones Im currently wearing. Overall, I’m just happy to be able to walk pain free again.


Amazing, the pain had gone away from my feet. I tested it and didn't wear them for a few days and the pain returned. I started to wear them again and the pain disappeared. Extremely happy with the purchase.

So far so good

I’ve been using the brace for a couple of weeks now. It has been offering relief as advertised. Very happy with my purchase.